A mixed cookie box for households that can’t agree
Most cookie gift boxes come as one set. Levain’s asks, “A house divided? She’s team Chocolate Chip Walnut, he’s loyal to Oatmeal Raisin.”
The branding lesson
Above the flavor picker on Levain Bakery’s “Build Your Own Cookie Box” page, the copy reads: “A house divided? She’s team Chocolate Chip Walnut, he’s loyal to Oatmeal Raisin.” Shoppers then fill an 8-pack with two flavor sleeves or a 12-pack with three, four cookies to a sleeve, at the same price as the classic boxes.
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