Eleven social follows that hint at the brand’s secret recipe
Brand accounts often follow thousands. KFC’s US Twitter followed only 11: five Spice Girls and six men named Herb. A fan cracked it in 2017.
The branding lesson
In September 2017, KFC’s US Twitter account set its follows to 11: the five Spice Girls and six men named Herb, a nod to the 11 herbs and spices in its Original Recipe. A month later, a fan named Mike Edgette tweeted the find, and KFC thanked him with a painting of himself riding piggyback on Colonel Sanders.
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The psych of why it works
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Members onlyCredits and sources
- Brand
- KFC · Visit KFC
- Image
- @edgette22 on X; chicken: Sm faysal · CC BY-SA 4.0 (chicken photo)
- Found via
- CBS Detroit
- Industry
- Hospitality
