A shipping confirmation written as a reunion
Most shipping emails are a tracking number. Aritzia’s opens with “We’ll Be Together Soon” and writes for someone waiting on a parcel.
The branding lesson
Aritzia’s shipping email opens with the headline “We’ll Be Together Soon.” The tracking number sits beneath “Not a fan of surprises? Track your order,” and the cross-sell further down opens with “You’ve Got Taste. Here’s More.” Every line is written for someone waiting on a parcel.
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The psych of why it works
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- Brand
- Aritzia
- Image
- Aritzia
- Industry
- Fashion and accessories
