A peek inside a beauty brand’s social team group chat
Most beauty brands post polished campaigns. Tarte posted screenshots from its social team’s group chat and Zoom calls instead.
The branding lesson
Tarte posted an Instagram carousel captioned ‘inside the tarte social group chat, swipe at your own risk.’ Each swipe pages through iMessage-style threads and frozen Zoom screenshots from the brand’s social team, the unpolished side of a polished beauty brand.
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The psych of why it works
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- Brand
- Tarte
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- Tarte
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- Beauty and personal care
