A beloved illustrator draws the real boy in a cookie logo
Quentin Blake, who drew Matilda and the BFG, sketched Helge Rubinstein’s son Ben for the logo of the cookie shop she named after him.
The branding lesson
Ben’s Cookies is named after founder Helge Rubinstein’s son, and the boy himself is on the logo. Her close friend Quentin Blake, the illustrator of Roald Dahl’s books, sketched him in the same scratchy, lively pen line that drew Matilda and the BFG.
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The psych of why it works
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- Brand
- Ben's Cookies
- Image
- Ben's Cookies (@benscookies)
- Industry
- Hospitality
