Naming paint colors based on strange, true stories
Most paint names describe a mood. Farrow & Ball traces “Dead Salmon” to an old invoice for painting Kedleston Hall’s library that color.
The branding lesson
Farrow & Ball gives its paints names that make people ask why. A journal entry traces “Dead Salmon” to an old invoice for painting the library at Kedleston Hall in “dead salmon”, and the “Elephant’s Breath” page credits that name to the interior designer John Fowler.
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The psych of why it works
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Members onlyCredits and sources
- Brand
- Farrow & Ball
- Image
- Farrow & Ball (journal page and Dead Salmon tin packshot)
- Industry
- Home and interiors
