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A post-order email signed by the friendliest printer robot

MOO · Books, media and stationery

Most post-order surveys come from a no-reply address. MOO’s is signed by Little MOO, a print robot who asks just two quick questions.

MOO's post-order survey email from Little MOO, the print robot, on a phone
Image: MOO

The branding lesson

MOO’s post-order survey email, subject line “We’re all ears!”, comes from the brand’s mascot, who signs off as “Little MOO, Print Robot.” It states the size of the ask up front, “just two quick questions,” and closes with the promise “we read every single comment.”

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Brand
MOO
Image
MOO
Industry
Books, media and stationery
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