Vaseline’s UK, Indian and other international Instagram and TikTok accounts switched their display name and logo to “Baseline”, after a Korean beauty creator’s viral video in which she says it about each product. The post read “We heard you. We agreed.” and named her CEO of Baseline.
The takeaway
The takeaway in two sentences, written to you, so you can carry it into your own brand work.
free, with an account
Read the whole lesson, free.
Create a free account to open the takeaway and the psych of why it works on every card. No card needed.
A one-line definition of the principle, in plain words.
Why it works in this case, applied to what the brand did, with the scientific study behind it linked underneath for anyone who wants to read the source.
