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An energy company’s billboards that run on less power

Plenitude · Home and interiors

Plenitude switched its city billboards to black backgrounds that use up to 74% less energy, then offered the same switch to any advertiser.

Plenitude: dark-mode billboard in Madrid’s Plaza Callao at night
Image: Plenitude

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Brand
Plenitude
Image
Plenitude
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LePub for Plenitude
Industry
Home and interiors
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