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Fans vote their own designs onto toy store shelves

LEGO · Kids and family

Toy designs usually come from a brand’s own studio. On LEGO Ideas, a fan’s build that reaches 10,000 supporters can become a real set.

The Creative Spark

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The Psych of Why It Works

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Steal the Thinking

Credits and sources

Brand
LEGO
Image
LEGO (LEGO Ideas homepage and the La Catrina set)
Industry
Kids and family
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