Retired flavors get epitaphs and a chance to come back

Each tombstone in Ben & Jerry’s Flavor Graveyard carries a rhyme. Dastardly Mash’s reads: “Some say that raisin, / Caused its demise.”

The Creative Spark

Members only

This lesson is members-only.

Brand Builders open every members-only lesson, plus the psych, Steal the Thinking and the bonus examples on every lesson in the gallery.

Members only

Most plant shops say “bright indirect light.” The Sill’s quiz asks where the plant will live, from a “low-light corner” to a sunny window.

Most error pages apologize. The Natural History Museum’s paired a stegosaurus skeleton with “That page may have evolved or become extinct.”

Most grocery chains hang printed signs. At the Rockridge, Oakland Trader Joe’s, a sign artist paints every board, aisle marker and price.