A tiny $2.99 tote that sent shoppers on a hunt
Trader Joe’s mini canvas tote came in blue, red, green and yellow for $2.99. It sold out fast, then hit eBay listings for up to $500.
The branding lesson
In March 2024, Trader Joe’s mini canvas tote sold for $2.99 in blue, red, green and yellow, about the price of a pack of gum. Some stores sold out within a week and limited how many each shopper could buy, and eBay listings asked up to $500. Pastel versions followed in spring 2025.
Read the whole lesson, free.
Create a free account to open the takeaway and the psych of why it works on every card. No card needed.
The psych of why it works
Free with an accountSteal the thinking
Members onlyCredits and sources
- Brand
- Trader Joe's · Visit Trader Joe's
- Image
- ABC7 Chicago
- Found via
- CNN via KTVZ
- Industry
- Grocery and retail
