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Unforgettable Moves Scroll-stopping Socials Tech and apps

Launch party guests, sketched in ink on the spot

Bumble · Tech and apps

Most launch recaps are a photo dump. Bumble told its Handles party for 100 singles in Manhattan entirely in illustrators’ ink sketches.

Bumble's ink sketch of a couple at the Handles launch, their handles lettered above — Image: Bumble

The branding lesson

Bumble hosted 100 singles on a Meatpacking District street to launch Handles, and illustrators sketched guests on site. The recap carousel is told entirely in ink drawings with Bumble-yellow watercolor washes, with real handles lettered above the couples.

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Credits and sources

Brand: Bumble
Image: Bumble
Industry: Tech and apps

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