Instant soup lids that sound like a call from home
SIPSOPA’s cups of Venezuelan chupe and Colombian ajiaco say “Add water, come home!” on the lid, and the box calls it an “abrazo líquido.”
What they did
SIPSOPA, a freeze-dried Latin American soup line from Eduardo and Natalia Hauser, writes its packaging in warm Spanglish. The lids read “Add water, come home!” and the box adds “Sup? We love soup.” The brand calls each cup an “abrazo líquido,” a liquid hug. The home language is designed to build an emotional bond with shoppers far from home.
Let’s look at why this works
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The psych of why it works
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- Brand
- SIPSOPA
- Image
- SIPSOPA (@sipsopa)
- Found via
- Startup CPG
- Industry
- Food and drink
