Showing the woodworker’s bench behind a holiday collection
Diptyque’s Enchanted Forest posts open in Jean-Simon Roch’s workshop, where offcuts take shape on the lathe as a wobbling owl, fox and wolf.
What they did
For its holiday Enchanted Forest, Diptyque works with woodworker Jean-Simon Roch, who turns animal parts on a lathe from offcuts and paints them in primary colors. The brand’s posts show his bench, then the finished owl, fox and wolf beside the limited Sapin candles. The posts are designed to show the handwork behind the collection, which raises its perceived value.
Let’s look at why this works
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The psych of why it works
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