Lip color sold in the highlighter shape shoppers know
Kiko Milano and Stabilo released lip markers in the shape of the Boss Mini highlighter, chunky shell and black cap, in nudes and pinks.
What they did
Kiko Milano and Stabilo put lip color inside the Boss Mini highlighter, a shape most people have held since school. The shells come in nude, coral, red and pink, with the black cap and a chisel tip that draws on the lips. The familiar shape is designed to explain the product at a glance, which builds trial for both brands.
Let’s look at why this works
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The psych of why it works
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Members onlyCredits and sources
- Brand
- KIKO Milano
- Image
- KIKO Milano
- Found via
- Famous Campaigns
- Industry
- Beauty and personal care · Books, media and stationery
