A fan-made TikTok drink bottled as a limited-edition soda
Sprite fans kept steeping tea bags in the soda on camera, so in May 2025 Coca-Cola released Sprite + Tea, a limited lemon-lime and tea mix.
The branding lesson
Sprite fans on TikTok were steeping tea bags in the soda on camera. In May 2025, Coca-Cola released Sprite + Tea across the US and Canada, a limited lemon-lime and tea soda in regular and zero sugar, sold through October. Creative director A.P. Chaney called the trend’s millions of views “a gut check that we were on the right track.”
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The psych of why it works
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