A viral TikTok order made official, named for its creator
Off-menu orders usually stay in comments. In March 2023, Chipotle put a TikTok-famous quesadilla on its app, with Keith Lee’s “Keithadilla.”
The branding lesson
In March 2023, Chipotle added the Fajita Quesadilla, an order made famous on TikTok by creators Alexis Frost and Keith Lee, to its app and website, with two limited versions named for them, including the “Keithadilla.” The brand updated technology in about 3,200 restaurants and trained more than 100,000 employees to make it.
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