Throwing a birthday party for your biggest fan
A mom’s TikTok revealed her daughter had called Zapp’s Voodoo chips “People Chips” for over a decade. Zapp’s renamed its profiles to match.
The branding lesson
In 2025, a mom’s TikTok, seen nearly 17 million times, revealed that her daughter had called Zapp’s Voodoo chips “People Chips” since she was two. Zapp’s renamed its social profiles to match, replied in her comments, mailed a PR box and threw a People Chips party for her 16th birthday, with a voodoo-doll balloon arch and custom signage.
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The psych of why it works
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