A branded skincare ritual with its own verb: “smoothie”
Most skincare routines layer one product at a time. Drunk Elephant has customers “smoothie” several in one palm and apply them in one go.
The branding lesson
Drunk Elephant tells customers to “smoothie” their skincare: a pump or a few drops of several products are mixed in the palm and applied all in one go. The brand says its formulas are “designed to be mixed together,” suggests a.m. and p.m. blends, and names favorite combinations like “Holding Firm.”
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The psych of why it works
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