A January reading pledge tracked book by book all year
Every January, Goodreads members pledge a number of books for the year. By June 2024, over 7 million had pledged more than 295 million.
The branding lesson
Every January, Goodreads opens its Reading Challenge: members pledge how many books they will read that year, and each book they mark as read moves a progress bar toward that number. By June 2024, more than 7 million members had pledged over 295 million books, and Goodreads publishes most-read lists from the results.
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