Influencer partners who put missing trails on the map
YETI sent thirteen ambassadors up trails missing from Google Street View to map them, with a YETI backpack visible in every shot.
The branding lesson
For Map the Gaps, YETI sent thirteen ambassadors along trails missing from Google Street View, carrying 360° GPS cameras and its Hopper M20 backpack. The footage became new, explorable panoramas on Street View, and the build included a reduced-motion version for accessibility.
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