A post-order email signed by the friendliest printer robot
Most post-order surveys come from a no-reply address. MOO’s is signed by Little MOO, a print robot who asks just two quick questions.
The branding lesson
MOO’s post-order survey email, subject line “We’re all ears!”, comes from the brand’s mascot, who signs off as “Little MOO, Print Robot.” It states the size of the ask up front, “just two quick questions,” and closes with the promise “we read every single comment.”
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The psych of why it works
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