Skip to content

A candy wrapper that folds into paper crane décor

Kit Kat · Food and drink

Candy wrappers usually go in the bin. In 2019, Nestle Japan printed origami steps on its paper Kit Kat wrappers, so each folds into a crane.

The Creative Spark

Read the whole lesson, free.

Create a free account to open the Creative Spark and the lesson on every card. No card needed.

The Psych of Why It Works

Members only

Steal the Thinking

Credits and sources

Brand
Kit Kat
Image
Nestlé Japan, via Packaging Insights
Found via
It’s Nice That
Industry
Food and drink
Request an image credit or correction

More lessons in the same key

Back to the gallery